How Does an AdSense Network work ?

Ad networks over the internet have helped millions of people in securing a regular passive income. Google AdSense is the world's largest online ad network and a free and great program for earning online through advertisements. However, there are a couple of guidelines that your site must follow in order to be eligible for the AdSense program.

What is an AdSense program?

An AdSense program is an online ad placement program based on per-click or per-impression basis. Advertisers and publishers make an AdSense Setup work. It allows relevant ads to be published on the publishers' sites. In this manner a publisher's site earns clicks for an advertiser. Publishers can choose to be paid for each click that their sites' earn or they can alternatively charge for each million impressions of the advertisements. Pay-per-click model is the more popular choice with the advertisers.

How are the ads placed?

Advertisers bid for an ad slot. This auction happens real time. The ad slot is allocated to the highest bidder. Such a bidding scheme ensures that a publisher gets the best price for his ad slots.

How does an AdSense program work?

Advertisers and publishers sign up for the AdSense program.
The AdSense program conducts real time auctions for the ad placements. The highest bidding advertiser wins the slot.
Once an ad is placed through the AdSense program, the publisher will get paid in accordance with the agreed upon payment model.
The AdSense program is responsible for keeping track of the clicks or impressions and for billing the advertisers. Generally a publisher may withdraw after his earnings are more or at least equal to the minimum payout amount agreed upon by the AdSense program.
The success of an AdSense program depends highly upon the traffic at the publishing sites.
Affiliate marketing is the biggest competition to such an ad system.If you are an affiliate then you already know.

 

Useful tips:

Target -

This tip may be employed at a rather premature stage. Perhaps when you sit planning about a new site. Targeting is the key. Pick a niche for each site. Write about one topic. Cover every detail. Sticking to this alone serves two purposes. Your site will not be cluttered. Your visitors will get great relevant content without any distraction of any sorts. While placing advertisements, Google too will not be confused about the content that you have, placement of ads will be easy. The site becomes more profitable naturally.

Look for topics that are searched for -

This is very significant. Unless a topic is in demand, advertisers will not shell out money on advertising? Target topics that have decent demands.

Wait till there is a respectable traffic -

There is absolutely no sense in adding the AdSense code if you have a monthly average of 100 visitors. Create a site. Add relevant content. Keep patience and earn a respectable audience. Any efforts earlier than this will be futile. Think long term. Invest time and patience. A program like Google AdSense can return highly if run properly.

Place ads sensibly -

Avoid placing ads next to images. You significantly reduce the propensity of clicks with such distracting placements. Try to place ads in the top sections of your site. It has been observed that ads placed in the top sections of a site often get more clicks. Thereby increasing your profits. Try to allocate slots of popular dimensions. However you must take care to see that this does not affect the visual appeal of your site. Do not compromise with your sight's comfortable layout to force these slots. For placing ads smartly on your website (Rotation placement of Ads) I would recommend the use of CTR theme.

Stay away from practices like:

Clicking on your own ads -

A program as sophisticated as Google AdSense will not take much time in detecting issues like these. Indulging in practices like clicking on your own sites or asking friends and friends of friends to do the same could cost you your AdSense account. You may also be removed from Google search and this is certainly not what you set an AdSense account for.

Don't prompt people to click on the advertisements -

Don't try to prompt your visitors to click on the advertisements by any means. This practice will not be tolerated by Google.

Do not disclose the amount that you charged for a click -

Google strictly advises against sharing the amount earned/charged for a click. Do not share your earning statistics from AdSense with anyone.

You can't hide from Google -

Do not fall prey to tactics like cloaking. You may feel that you can add an ad and then change the color to match it with the background, thereby making it invisible. Now each time your page loads, an impression is counted. Your AdSense account will be immediately suspended as soon as this comes in notice of Google. AdSense is a very smart tool to even try to cheat.

There are many special themes, templates, tools, plugins and add-on available in the market which you can use on your website. I use CTR theme on my own website. If you wish to use the it then buy from  here.

Steps to Setup and Adsense Account:

Step 1:

Log in using your gmail account.

Google-adsense-setup

Step 2:

Here you will be asked for your website details ( url of website where you would like to display ads )

Adsense-setup-CTR-theme

Step 3: Fill in your basic details to submit the application.

Fill in your  basic details to submit the application. Here the application is reviewed by Google. Once approved, you can work on your AdSense dashboard.

 

earn-money-Adsense-Setup

Step 4:

Start with naming your ad.
The ad size field allows you to choose from multiple size options. Since wide ads perform better, several wider sizes are available to choose from.
The ad types field specifies the type of the ad – whether an ad is a text ad or a display ad or a text and display ad.
In the backup ads field, you can select an ad that will be shown when Google does not have any other ad to show in the slot. Instead of keeping the slots empty, you may want to add ads about your own site here for branding purposes.
Custom Channels allow a user to group ad units on the basis of their size or location. Custom channels allow better performance tracking

 

earn-ads-google-adsense

Step 5:

Ad styles offer various customization options for the ad units. There is an option to preview the ad unit in the right corner. You can view how your ad unit is turning out.

 

Google-adsense

Step 6:

Once you are happy with your ad unit, you have an option to save it or save and get a code generated for it.
Finally you can add this HTML code to your web page

 

Adsense-setup-step6

will prompt you to ad the URL for the primary site where you would like to publish advertisements.

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